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Creating real change for people and companies.

Work

It’s one thing to explain what we do and how we do things. It’s another to actually see our work in action. But you don’t have to take our word for it. Here are some examples of how we’ve brought more value to people’s lives and helped our clients succeed through people-centered insights and strategy. 

Case Studies by Tag

Understanding the needs of independent homebuyers.

Using focus groups and an online survey to get to know people doing parts of the homebuying process on their own.

Optimizing a new product line for features and price-point.

Using an adaptive choice conjoint to understand people’s decision-making and preferences for a new line of speakers.

Understanding value propositions among hard-to-find audiences.

Using mixed methods to source and survey advertising and marketing decision-makers at brands and agencies globally.

Monitoring the launch and evolution of a new streaming platform.

Using a continuous tracking program to monitor brand health and enable swift strategic decision-making.

Identifying industry trends and tailoring insights for client needs.

Using an annual tracking program to understand evolving makeup attitudes and usage in three countries.

Optimizing a product portfolio for a global audience.

Using focus groups and advanced analytics to identify a line of foundations that best meets people’s needs.

Understanding a target audience and their purchase journey.

Using immersive and iterative qualitative methods to get to know male users of a prestige haircare brand