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A leading tech company had clear consumer-facing missions for their social media and messaging platforms but lacked clarity when it came to their business audiences (i.e. advertisers and agencies). Thus, there was interest in exploring and better understanding the value propositions for these products among B2B audiences.
Through a mix of traditional online B2B sampling as well as our proprietary social media recruitment methods, we sourced over 800 advertising/marketing decision-makers at brands and at agencies in the US, France, Brazil, and Japan. These current customers and prospects took a 15-minute online survey that included a MaxDiff module.
We uncovered a compelling and ownable value proposition for our client’s business audiences advertising on the platform through robust global and country-level analysis that connected the dots between several key measures. The resulting executive deck with its clear narrative and clean, colorful slides helped demonstrate the “what” and the “why,” and it ultimately sold-in the new value proposition to our client’s internal stakeholders. The accompanying reference deck and data tables then provided them with all the data they needed should any new questions crop up afterwards.
