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We believe engagement and sincerity are a two-way street which is why we started our own panel, Forthright. We treat our panelists with the empathy, patience, and authenticity they need to communicate openly and honestly—which delivers better data and better results for our clients. By adopting a people-first mindset through and through, we can get closer to human truths and develop more insightful strategies.
We view our panelists as people, not as commodities, and we make sure their experience is clear by using straightforward language and demonstrating transparency at each step.
We value our panelists and build trust and loyalty with them by compensating them fairly and creating comfortable spaces for them to share honestly and candidly.
We use a variety of recruitment methods to build our panel and ensure we have a diversity of perspectives from people of various backgrounds, experiences, and walks of life.
Reach robust sample sizes that are nationally representative. Mirrors the US population on attributes like gender, ethnicity, and political party identification.
Target individuals eager to speak their minds with accuracy and speed. Ensures project participants both fit the study criteria and are highly engaged.
Rest easy knowing respondents are attentive and samples are fraud-free. Utilizes best-in-class technology, tools, and processes to ensure quality participants.
Avoid excessive screening costs by pre-qualifying participants for studies. Can target individuals on a range of different attributes and criteria.
Recontact participants once, twice, or multiple times over weeks or months. Ensures successful longitudinal studies via unparalleled recontact rates.
Collect and handle personally identifiable information with confidence. Leverages privacy-forward processes for informed consent to support study requirements.