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We believe in the power of partnership—whether we’re working with clients, stakeholders, vendors, or research participants. We take the time to understand why each person is involved, and we tailor their experiences to help them achieve their goals. By putting people first, we’re able to forge long-lasting and rewarding relationships.
Being an effective partner means being informed—which is why we put people on projects that align with their expertise and interests, and we often start with immersion to build our knowledge base.
We find that involving stakeholders at the outset is mutually beneficial. It helps them feel a sense of ownership with the research, and it ensures our work is relevant and actionable.
We make it our duty to know our clients’ industries and stay attuned to culture at-large. By getting to know people’s attitudes and behaviors across contexts, we can help brands find their place in it all.
Identify target segments and create detailed personas. Helps make sure marketing initiatives speak directly to the right people in the right way.
Understand how people think and behave in a specific category. Perfect for staying ahead of changes and designing offerings that truly meet customer needs.
Define a clear and differentiated position in the market. Ensures brands are aligned with what matters most to their target audiences.
Gauge the current state of things and the direction in which they’re moving. Identifies opportunities for brands and potential threats from competitors.
Map out customers’ path from shopping need activation and brand awareness to purchase and beyond. Uncovers key moments where people’s interactions can be enhanced.
Identify opportunities to improve people’s digital and/or physical experiences. Important for driving customer satisfaction and loyalty.
Identify white space opportunities that fulfill unmet needs. Can touch on anything from initial exploration through optimization and pre- and post-launch assessments.