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Monitoring the launch and evolution of a new streaming platform.

Using a continuous tracking program to monitor brand health and enable swift strategic decision-making.

The Challenge

A prominent entertainment brand had plans to launch a streaming service, with hopes of competing with longstanding industry giants and upstart platforms from established brands. Quantitative research was desired to track several brand health metrics before and after the platform was rolled out. 

The Approach

We conduct a weekly survey among gen pop consumers in the US, measuring key brand performance indicators, such as awareness, trial intent, subscription intent, overall opinion, key motivators, and advertising awareness. 

The Results

Because we were able to deliver a weekly report that tracked all key measures of interest among all critical subgroups within 24 hours of closing data collection, our client was able to make swift strategic decisions in real time, prior to and after the platform’s launch. The platform is now among the leading streaming services on the market, and the tracking study and reporting is still conducted on a biweekly basis. 

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