Rich Preffer

Account Supervisor, Producer

I love seeing people thinking differently and approaching ideas in new ways. It reminds me that there is always at least one more way in which to do something.

What is one thing you love about working at Bovitz/ION/Communify?

It truly is a collaborative place. Even if we are not specifically involved with a project, we are asked input, and I truly believe that’s how you get the best result.

Tell me about a life-changing experience you’ve had.

The pandemic was life-changing in that it made me revaluate what was important in life and what isn’t replaceable.

What's something that people are surprised to learn about you?

People are surprised to learn that I actually came from a theater design background and have actually represented the U.S. in the student set design category at the Prague Quadrennial.

What inspires you?

Other artists inspire me. I love seeing people thinking differently and approaching ideas in new ways. It reminds me that there is always at least one more way in which to do something.

Why is being people-first important to you?

Being "people first" is important because at the end of the day every product or service is there to improve a person’s life, whether convenience, life-saving, or just joy. It’s also real people that are interacting with the marketing of products, so thinking about people first not only helps improve advertising, but the product or service itself.

In the Industry: Since 2016

At Bovitz: Since 2021

Education: BFA in Technical Theater, Point Park University

His best quality: Thinking outside the box