What's one thing you love about working at Bovitz?
All the creative, intelligent, and wonderful people I get to work alongside. As a designer, I am fortunate enough to be able to work with almost everyone in all divisions of the company. Projects are never boring when you have such helpful and collaborative people around.
Tell me about a life-changing experience you’ve had.
I was accepted into USC as a business major but even before I had my first class there, I was being heavily recruited to join the accounting program. At the time there was a big push from the Big Four firms to get more diversity in the program. Being Hispanic, I was invited to a ton of recruiting events. So I gave it a chance. I joined an accounting club, visited the Big Four firms, went to recruiting events, participated in a few weekend programs and just as I was really considering changing my major, we had a guest speaker in one of my marketing classes. At the time, Rance Randle was a creative director for the advertising agency 180LA. I remember thinking, “Oh boy another professional going to tell us all about his company and why we would be lucky to work there!” To my surprise, he instead told us about his journey into the creative field and how he had never imagined being there. At the very end of the presentation, he put a quote up on the screen, “Don’t live your whole life raising pigs and then decide to become a ballerina.” That quote stuck with me. I thought about it so much in the weeks following. Sure, I had been to a bunch of accounting events, but I had never enjoyed them. In the end, I ended up sticking with the business major but with an emphasis on marketing plus an advertising minor. After I graduated, I attended art school for a brief period before I joined Bovitz. I’m very thankful to Rance. Now I’m at an amazing company with amazing people doing work I enjoy. And with every new creative project, I’m even more thankful I’m a designer and not working as an accountant!
What's something that people are surprised to learn about you?
Growing up, I was often told that I was very mature for my age. My dad was a banker, and had to go to many different business functions. But my mom, being an introvert, never wanted to go. So I would go in her place. People were always surprised to find out I was only 12 years old. These days, I’d say I’ve grown into that surprising maturity, but I’ve also learned to ease up somewhat and embrace my inner child. As people get to know me, they see I’m a pretty big nerd that loves to collect Pikachu plushies, play video games, and daydream.
What inspires you?
I’m inspired by creativity and creative people. I follow a bunch of small artists on TikTok that make paintings or draw both physically and digitally, or craft things with their hands using clay, resin, or yarn. Seeing the cool stuff they create inspires me to want to try it myself or gives me new ideas.
Why is being people-first important to you?
So many companies only care about how they can make more money and so many people are self-obsessed with their posts on social media. The world needs more empathy and more care for the person to your right or your left. We all have dreams, hopes, fears and problems. It’s important that we have a safe space like Bovitz that wants to share all the personal intricacies we discover in the research with companies to help them be more empathetic towards those who buy their products or services.
In the Industry: Since 2019
At Bovitz: Since 2019
Education: B.S. in Business Administration with a minor in Advertising from USC
Her best quality: Ambitious
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