Menu
Bagsmart, an emerging travel accessories brand, previously partnered with Bovitz to conduct foundational qualitative and quantitative research to understand their target consumers and inform their branding, positioning, and overall strategy. Based on the insights from this study, the team then challenged the Bovitz + Boombox team with developing and executing Bagsmart’s first marketing program in the US. This marketing would specifically focus on their popular Bonchemin Space Saver Toiletry Bag, and it was centered around a content-diverse and lifestyle-focused strategy.
Based on the qualitative and quantitative insights, we developed a three-month organic campaign. We executed the campaign across key social media channels with a focus on establishing brand presence and voice and catalyzing sustained follower growth.
The campaign yielded significant success based on established metrics like engagement rate, reach, and impressions. Followership increased by 11%, social engagement rose to 2.8%, and more than 10 million impressions were generated. Based on these results, Bagsmart plans to resume the campaign in 2024, incorporating our recommendations for integrated influencer and paid social program elements.
