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The team at beauty brand e.l.f. had previously partnered with Bovitz to conduct a quantitative study designed to better understand skincare users. Based on the insights from this study, the brand team challenged the Bovitz + Boombox team with ideating and executing an influencer event targeting a predominantly male audience. The goal of this event was driving awareness of e.l.f. SKIN products and establishing a “first-thought” influence with a demographic that is often a secondary focus for skincare brands.
With a project turnaround time of three weeks, we secured a premier rooftop venue in Los Angeles, collaborated with trusted vendors, and engaged brand ambassadors to produce and host this influencer-focused event. We curated an experiential cocktail hour featuring four interactive activations that offered creators an organic opportunity to learn about e.l.f. products and create content on the spot.
This opportunity inspired further brand loyalty, content creation, and product reinforcement based on the content and social posts made by attendees. Moreover, a staged photo moment set covered in balloon “bubbles” helped generate broader brand awareness. In total, 86 influencers attended and shared social posts with cumulative reach of over 12 million people.
